Major labels do not throw caution to the wind. So it is highly likely that they would not take any unnecessary risks. They can take an educated guess what a Please super deluxe edition box might sell, based on similar products for similar artists, but that’s about it.
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A tiny minority might, but that won’t be enough to make something it profitable, so it won’t happen.Īlso, I love the Pet Shop Boys, YOU probably love the Pet Shop Boys, but unless they undertake a massive amount of market research, the label really has no idea what an archive reissue product might sell, never mind an enormous, financially risky box. They might decide that a disc full of newly remastered music, with much of it new-to-CD or unreleased, is worth about £10 – in which case, are you going to pay £500 for this Pet Shop Boys box set of your dreams? In a word, no. Parlophone (now part of Warners) will consider the Pet Shop Boys as the crown jewels when it comes to the pop side of their catalogue, so are they going to give you 60 or 70 minutes of music for £3-4 a pop? (the cost-per-CD of the Bananarama box) – probably not. The bottom line is that no matter how good something is, there is a limit to what people are prepared to pay. That would not be good for Demon or for fans who hope for similar products in the future.
Still, the box is a large undertaking and not without its risks – even a small miscalculation with the ‘math’, or getting carried away with creating something spectacular while neglecting the commercial realities, could be disastrous. They have dipped their elbow in the water and have a feel for the demand.
This has given them some valuable up-to-date knowledge of fans’ appetite for releases. In the last few years Demon Music have reissued Bananarama’s studio albums, and put out the Megarama compilation. But on the other hand, with nearly 50 singles issued in their Parlophone/EMI era, the chances of seeing a Banarama-style 50CD box set are virtually zero. In that time, the landscape for archival deluxe editions has changed and just chucking out a 2CD deluxe as your only product offering isn’t really going to cut the mustard. Taking the Pet Shop Boys as an example, it has now been 14 years since any album reissues. Great box sets or great ideas for box sets don’t always coincide with the artists you necessarily want.
Music fans who don’t put Bananarama at the top of their list of favourite artists could only turn green with envy – “Why can’t we have a set like this for the Pet Shop Boys?” was a suggestion picked up enthusiastically by many pop fans in the comments section of the post.Īnd there’s the rub. Naturally enough, hardcore fans of the girl group were delighted with the offering, which seems to deliver what many could only dream of – every remix, variation, b-side of every single between 19. There seemed to be two distinct camps after yesterday’s announcement detailing the extraordinary Bananarama 33CD ‘In A Bunch’ singles box. It’s the weekend! While you all ‘chillax’ it’s another working day for SDE and so it’s time to kick back with some stories and updates from the past week, along with gossip and news from the weeks to come…įlamboyant singles box for Pet Shop Boys?